This is our VisionWhole of Football Plan

The Whole of Football Plan (WOFP) is a set of ambitious, yet tangible goals that everyone in Australian Football can work towards over the next 20 years. In developing this plan, Football has made a decision not to be limited by the game’s resources in 2015. We have a firm conviction that Football's best years are ahead of us.

Our vision is for...

"Football to be the largest and most popular sport in Australia"

This means having...

more Grassroots participants than any other code

more Fans than any other code

world class Elite Players

The Football Ecosystem

These 3 targets are embedded in the Football Ecosystem, which has 9 interconnected components. The ultimate success of Football is dependent on each of these 9 areas working together with a unity of purpose. Women’s Football will not be viewed in isolation; instead it is a critical consideration across every part of the Football Ecosystem.

How the Plan was created

Online questionnaire

Over 20,000 people logged on to the Whole of Football Plan portal to give their views on the future of Football in Australia.

Town hall forums

Thousands of people took time out of their busy schedules to attend Whole of Football Plan forums across Australia.

Meetings & workshops

Meetings and workshops were held with Football’s nine Member Federations, our Top Tier clubs and a range of football partners.

Detailed analysis

The consultation was supported by a detailed analysis of the sporting landscape in Australia and internationally; we left no stone unturned.

The Football Community


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Fan Connection

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Player Development

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National Teams

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"Our best years are ahead of us"

We hope reading the plan has given you the sense that the game is on the move and that our best years are ahead of us. There’s a lot of hard work and difficult decisions ahead but we need to harness the unity of purpose, energy, confidence and ambition that exists in Australian football in 2015.

Like any game of Football, the WOFP will inevitably spark debate and become a contest of ideas where the outcome cannot be easily predicted. That’s the nature of any grand undertaking.

Share the #FootballPlan

Share the #FootballPlan with your family and friends to kick start your debate.

And remember, We Are Football.